<h4>Chapter 147: Desired Product</h4>
(3rd Person POV)
One week into Hellfire channel''sunch, viewers noticed longermercial breaks - featuring Rook Automobiles, Waves electronics, cosmetics, and a new fashion brand called "Pendragon."
Arthur hadunched Pendragon fashion using designs from his previous life, adapting iconic styles from luxury brands he once knew.
Themercials showcased everything from Hellfire films on VHS to branded merchandise.
James ze''s band, Nirvana, even sold shirts featuring their distinctive yellow smiley face logo.
These TV advertisements proved remarkably effective, reaching households throughout Horn Kingdom.
The channel''s reach extended beyond color TV owners - even older ck-and-white sets could receive Hellfire''s signal, dramatically expanding their audience.
Yet most businesses and media outlets remained skeptical, dismissing TV advertising as foolish.
Still, some smaller enterprises were willing to gamble onmercial slots, even if they could only afford a few seconds of airtime.
Neil, who owned several restaurants, represented these risk-takers. Unable to afford the premium rates newspapersmanded due to overwhelming advertiser demand, he invested thousands in daily Hellfire channel spots.
"This seems reckless, Neil. We shouldn''t trust Finance Times blindly. Their ims about TV advertising effectiveness seem exaggerated," Larry, his business partner, protested.
"Growth requires calcted risks," Neil countered. "Haven''t you noticed how engaged people are with TV content? I think we''re looking at a genuine opportunity."
Larry sighed, still doubtful but choosing to trust his partner''s instincts.
"Look, ourmercial is ying!" Neil''s wife called from inside the restaurant. Neil and Larry rushed in.
They watched their brief advertisement for "Lamb''s Blood Restaurant" - featuring Neil taking a bite of beef and eximing, "Tastes good!"
{Visit Lamb''s Blood Restaurant today!}
The screen switched to anothermercial.
"Well, there it was - our first TV advertisement," Larry muttered, already regretting their investment.
A few seconds of airtime seemed painfully brief. If this failed, they''d thrown away good money.
"Have faith, Larry. Our advertisement will y multiple times throughout the day. People will notice us," Neil assured him, his optimism unwavering.
The first day brought a modest increase in customers.
Neil''s excitement grew, while Larry remained skeptical - they hadn''t yet recovered their advertising costs.
But as days passed, the customer surge became impossible to ignore.
Several menu items ran out as crowds filled their restaurants.
Larry stared at their profit sheets in amazement. The returns after just days of TV advertising left him speechless.
"Themercial worked beyond our wildest expectations!" Neil beamed.
Larry could only nod, realizing how severely he''d underestimated television''s impact.
"Let''s check on the main restaurant," Larry suggested. Neil agreed eagerly.
They drove to their gship location, finding a crowd before they even entered.
Inside, customers pointed at Neil with recognition. "Hey, isn''t that the guy from TV?"
"Yeah, the one enjoying the beef in themercial!"
Unexpectedly, Neil had be a minor celebrity among their patrons.
Neil finished chatting with patrons before inspecting the restaurant with Larry. Outside, they continued their discussion.
"We need to secure moremercial slots!" Neil dered.
Larry hesitated. "Haven''t we achieved enough? Maybe we should focus on expansion instead of more advertising..."
Neil shook his head firmly. "Don''t you see, Larry? People recognizing me from TV proves its marketing reach. If we stop advertising now, ourpetitors will take those slots and capture viewers'' attention with their own restaurants!"
Understanding dawned in Larry''s eyes. "So you''re saying... if we prioritize expansion over TV presence,petitors could steal our momentum by bing the new faces on screen?"
"Exactly," Neil nodded. "Expansion is crucial, but what good are new locations if we can''t effectively promote them? We need both."
Larry nodded, finally grasping the strategy.
***
Two weeks after Hellfire''sunch, businesses could no longer ignore television''s impact.
Companies advertising on TV consistently showed increased visibility and sales.
The rush began - restaurants, electronics manufacturers, fashion brands, all scrambling formercial slots.
As demand soared, Hellfire raised their rates. Even a few seconds of airtime now cost more than premium newspaper advertising.
Yet businesses kepting. Themercial breaks during telenovs expanded from fifty seconds to two minutes, with further increases likely as morepanies sought exposure.
The feeding frenzy had begun, and early adopters like Neil were proving prophetic about television''s advertising potential.
Arthur had instituted a bidding system formercial spots, driving prices even higher.
Those precious seconds of airtime had be corporate gold. Businesses that once sneered at TV advertising now kicked themselves for missing the chance to secure slots at their initial bargain rates.
Aspeting brands flooded Hellfire channel with advertisements, Arthur spotted another opportunity. Through Finance Times, he promoted a new edge in the advertising war.
Hellfire Studio would now produce advertisements for clients - offering their production expertise and, crucially, their telenov stars topanies wanting to outshinepetitors.
At Rook Automobile Headquarters, Ivan addressed his executives.
"We''ve all witnessed television advertising''s effectiveness," Ivan stated. "We profited by acting while others underestimated it. But thendscape has shifted."
Another executive nodded grimly. "Ourpetitors have caught on and secured their own slots. Viewers now have choices, which could significantly impact our market share."
"Abandoning TV advertising isn''t an option - our rivals would leap ahead," the Marketing Director added.
Ivan smiled. "I have a strategy to maintain our edge."
The executives leaned forward, intrigued.
"Yesterday''s Finance Times revealed an opportunity - Hellfire Studio now offers professional advertisement production services," Ivan exined. "Better yet, we can contract their telenov stars for ourmercials. Thisbination would distinguish our brand frompetitors."
"But chairman," an executive ventured, "Hellfire Studio''s services and actor contracts mustmand premium rates."
Ivan chuckled. "Business requires calcted risks. We gambled on TV advertising initially - look how that paid off." He leaned forward. "This is our path to standing out."
***
Dayster, various automobile brandsunched their TV campaigns, each seeing modest sales increases.
But Rook Automobile dominated the market - theirmercial featuring Kassandra''s actress resonated with viewers.
Their tagline, "Like destiny itself, some choices shape your future forever," perfectly captured both the telenov''s dramatic essence and car-buying''s significance.
Kassandra''s devoted fanbase immediately took notice.
Rook''s sales soared pastpetitors, their strategic advantage clear - exclusive rights to Kassandra''s actress and Hellfire Studio''s premium production values.
Meanwhile, TV advertising consistently outperformed newspaper cements - causing newspaper ad rates to plummet.
Yet media moguls stubbornly maintained inted prices for print advertising space, elerating their own decline.
As 1272 drew to a close, Horn Kingdom had witnessed a transformation.
Television, once dismissed as a passing fad, had be the kingdom''s most coveted product. Just two weeks before Hellfire channel''sunch, citizens saw no value in TV ownership. Now everything had changed.
Hellfire channel had changed entertainment and advertising alike. Television had evolved from luxury to necessity in the public''s eyes.
Television ownership had be a source of neighborhood status. Housewives without TVs envied those who could watch telenovs daily.
This dynamic yed out across Horn Kingdom''s neighborhoods - families with TVs found themselves the object of widespread envy.
Children with TV-owning friends became regr visitors, while those less fortunate resorted to watching through neighbors'' windows.
In the mere two weeks since Hellfire''sunch, new social patterns emerged. Children and young adults without TVs gathered at friends'' homes or peered through windows to catch glimpses of telenovs.
Some homeowners, annoyed by these window-watchers, deliberately closed their curtains.
"One day, we''ll have our own TV..." became amon refrain among those cursing their less generous neighbors.
***
HOLLOW celebrated this cultural shift as both color and ck-and-white TV sales surged.
Thepany prepared for expansion, nning distribution across Morningstar, Thorn Kingdom, Japon, Choson, Empirica, Deutd, and Moonlight Kingdom.
Arthur''s vision extended beyond mere device sales. He nned to expand Hellfire channel throughout Anatolia.
Beyond Horn Kingdom, he targeted Morningstar, Thorn, Japon, Choson, and the South East Anatolia nations.
The "Hellfire Got Talent" studio construction had finished, upying a dedicated section of the VFX facility.
Even if thepetition copied his moves,unched their own TV channels, and produced telenovs to ensure high ratings, Arthur will secure his dominance with Hellfire Got Talent, solidifying his hold on the TVndscape.